Why Matter

In March of 2026, I found myself constantly overwhelmed and always feeling guilty. When I worked 16-hour days on my startup, I felt guilty for not having a life. When I took an evening off for my personal life, I felt guilty for not doing enough work. I have built two funded startups and in both, the feelings had constant presence.

When I was starting my latest startup (this app is not a startup btw), in March 2026, I was feeling anxious about starting. All I could see was not the exciting journey, but the anxiety and overwhelm. I did not want to start.

So I asked myself “what is really bothering me? Why can’t I have a ‘normal’ life doing what I love?”

I sat down and wrote everything that made me miserable. It was not a lot, in fact it was just two things.

I plan for far more than I have time for. And I feel guilty no matter what I’m doing: I felt guilty for neglecting my personal life; when I stepped away from my computer, I felt guilty about not working enough.

The true builder I am (haha) I started building something to help me.

The idea was simple: tell me how much time I actually had in my day so I can plan without overly planning. And it had one job: tell me how much I can work, how much I’d worked today, and when it was okay to stop.

The first days were amazing. It solved the exact thing I wanted it for. I started to feel in control, and when I logged off I started to feel accomplished instead of guilty.

Naturally, it grew from there.

It started telling me where my focus went, by area: sales, engineering, fundraising and everything I had to do. Thanks to it, I found out I was spending my time on the things I enjoyed and ignoring things I didn’t, some of which were critical for my startup.

It was a bliss tbh.

One thing that had always frustrated me was having multiple calendars and a separate task list, yet no single place that could tell me: Here’s everything you need to do today, and here’s how much time it will take.

That is when the Calendar feature was born.

The problem was simple, but painful. At least for me. And I knew other founders who felt the same way.

The solution, it turned out, was pretty simple too.

Some things live in your personal calendar: commuting, meals, sleep routines. Others live in your work calendar: meetings, for example. And then there are the little things that don’t belong on a calendar at all, like sending that email, ordering that thing online, feeding the cat.

They live in different places, but they all share one thing: time.

Your 24 hours don’t care what you use them for. They just keep passing.

So what if there were one place that brought everything together? A place where you could mark the things you wanted to track, like tasks and work events, while also accounting for the things you didn’t need to track, like routines and personal commitments, so they wouldn’t be mistaken for free time?

There were a lot of iterations in between. Some good, some bad, some very bad. A people list, a meeting transcript holder, an AI chat. Most didn’t feel right, so I dropped them. Slowly I refined it to the things that actually matter to me:

• tasks that I can see with my calendar
• daily planning, so I can know how much work I can realistically take on
• notes flexible like Notion, but without the 85% of features I never use
• a daily journal (I call it ‘standup’ so I start the day intentionally)
• task templates for the tasks that repeat (mine has journaling on it repeating daily Monday to Friday, ironically?)
• and a little pin board for the things I want to note but don’t need a whole note for; my pin board has random quotes I heard and want to remember, YouTube links, articles; it gets weird and interesting sometimes

Along the way I moved it from a web app to a native Mac app and an iPhone app. I wanted it to work offline, especially when flying. And I didn’t want my data, and my journal, on someone else’s server.

Then I made it feel homey: a clean and quiet style, and a small buddy who lives in the sidebar (her name is Loafy and she is the best).

Six months of daily use later, I swear by it.

I feel much less overwhelmed. I feel in control of my day. And when I log off, I don’t feel guilty.

When this all started, I wanted to build something for myself, and I still do. But people that see it on my computer when passing by kept asking if they could have it. So, here we are. The whole world can have it now.

life is so rich,
founder